Stephen Lock Coaching on LinkedIn: Don't miss this at 2pm GMT on March 1st 2024 👇🏻 Do you want to be… (2024)

"You don't need to be an extrovert. Shift your mindset."Wednesday, Cassie Yoder of Cass Concepts, shared her journey from being our age and having her own radio show, to owning her own marketing and event planning business.We're not all extroverts, but Yoder showed us we don't have to be to make it in business. We just need to view each interaction as a chance to network. "To me, networking was a game."Yoder's business persona is definitely outgoing, but, she doesn't consider herself extroverted. "At the end of the day, it's silent. I need to recharge differently."Can we all make the sales pitch? Can we walk up to a stranger and introduce ourselves? Yes. "Try to do little things to connect. It depends on a person's mindset."Yoder also introduced SWOT analysis to us: Strengths, weaknesses, opportunities and threats. SWOT is essential for any business, but also for us as individuals.You have to separate your ego. "You have to have people in your life where you're open to constructive criticism."Yoder also believes that teachers and other adults in our life can see little things we're good at, that could shape our future. "Be brazen enough to say, 'I'm in the CEO program. What do you think I'm good at? Years ago, I was told 'You're really good at public speaking.'" Also, "There's little things from your childhood." Can you develop and grow from that?Yoder sees marketing as story telling. Through Cass Concepts and the Prairie Commons Business Collective, she helps small businesses and start-ups tell their stories. After all, small business are integral to our communities.As for advice with our own class business, Yoder really got us thinking. Now we're considering a change to our target date, based on a mini-SWOT analysis.We cannot wait to work with Cassie Yoder throughout the year! She seems like a great mentor for all of us - not just for marketing, but helping us develop our mindsets to succeed.Once again, thank you to MasterBrand for giving us space to meet.

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SUMMER CHALLENGE 'KNOW YOUR BRILLIANCE' - BACK ON POPULAR DEMANDIn this free value-packed email training you will uncover, with 5 daily email challenges, what makes you truly exceptional and most valuable to others in your own natural way👉 Is this you? You have a certain superpower...- But you don't know how to describe how you add value.- Your potential clients don't see the specific value you add.- You feel uncertain: All those little voices in your head won't help to pinpoint your uniqueness.👉 What you'll get: You will- Know what you are already doing right, so you can do it on purpose.- Be able to differentiate yourself in a way that is authentic and natural to you.- Have discovered the best parts of yourself (hidden talents, highest worth, untapped opportunities,...)- Have answers to questions like: How do I add value and impress people, just by being myself? How does the world see me? What are the superpowers that light me up? How can I let my brilliance come to life?👉 What's inside?- My own developed step-by-step approach (5 steps in total)- Every day at least one reflection exercise, easy to understand and to do, and with for every exercise concrete examples from my own experience to make it more tangible.- My own Energy boosts & drains overview file.👉 Practical details:- Day after subscription: email 1 with first exercise & my Energy boosts and drains overview file.- Five days later you will get 4 more daily emails.- Emails are in English, but exercises can be made in your own language.- TOTALLY FOR FREEDo you want to know your brilliance? (Who doesn't?) Then join this summer challenge and subscribe today: https://lnkd.in/eukz8_ehLooking forward to guiding you during the summer holidays...#knowyourbrilliance #differentiation #fascination #distinctvalue #superpowers #talents #truthpreneur #solopreneur #karolienvanhelden #onlineentrepreneur #marketing #visibility #onlinevisibility #entrepreneurship #truthtelling #personalbranding #personalbrandingexpert #truthmarketing #entrepreneurshiptips #personalbrandingtips #femaleentrepreneur #femaleentrepreneurship #authenticity #personalbrand #personalbrandstrategist #authenticmarketing

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How to maximize your reach on LinkedIn shouldn’t be a secret.Here's a golden nugget 👇1️⃣ Boost Your Visibility2️⃣ Algorithm Advantage3️⃣ NetworkingBy dedicating a few minutes daily to engaging with other creators, you're notjust boosting your visibility, you're forging relationships, startingconversations, and becoming a pillar in your professional community.📌 Remember, it's not about being the loudest voice, but the most consistentand authentic one.What else would you do to maximize your reach?🚀 Let me know in the comments below:___________________________________________________💥 I am Gracie Ruth.🔺Empowering coaches, consultants, and entrepreneurs to leverage LinkedIn for sales and marketing success🔺Providing training, consultancy and keynotes.Liked this post? Want to see more?🔔 Ring it on my Profile

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✨ Email is all about experimenting ✨You won’t know what works unless you try a bunch of things…Like...segmentation.Like...playing around with your subject lines to see what gets the most opens.Like...adding personality and humour to your emails so you can have some fun with your subscribers.Or maybe even tackling hard topics that really matter to you.Try 👏🏽 it 👏🏽 allEmail is all about experimentation. Sometimes, an email might flop – and that's okay. Because with every flop comes a lesson about what NOT to do.And knowing what doesn't work is just as valuable as knowing what does work :)Want more email tips?⚡Watch my free 35-minute email class, The Email Rules. Link in the comments.#Entrepreneurship #Marketing #Professionalwomen

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Business accelerators are a great way to cycle through the various conversations needed to understand you product and business. If you are not part of an accelerator how can you bring this conversation mindset to your business and products? Ash Maurya has a great de-risking conversation framework that is a great way to quickly put yourself in other mindsets to review you project.

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Don't pitch your product without understanding the worldview of your audience. In his groundbreaking book All Marketers Tell Stories, author Seth Godin defines a “worldview” as the rules, values, beliefs, and biases people bring to a situation. Good marketing is NOT about changing a person’s worldview, but instead framing your story in terms of their pre-existing worldview. The same is true when pitching. All entrepreneurs tell business model stories. Good pitching is NOT about brute-forcing your solution on others but instead framing your business model/product story in terms of your audience’s pre-existing worldview. In this case, your audience comprises team members, customers, advisors, investors, and even competitors. Understanding your audiences' worldviews is the first step to developing a compelling pitch. In tomorrow’s Running Lean Mastery newsletter, I’ll share the different worldviews to a product and outline steps for creating a compelling pitch for each. Subscribe below.

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As an entrepreneur you've got a lot of things on your mind.Wondering if you're doing your marketing right shouldn't be one of them. Here's your invitation to get some clarity on your marketing.I've got 2 options for you so you can choose the one that aligns most with how you learn. Option 1 - Group Coaching that starts March 20. (Space for 10 people)Option 2 - 1:1 Coaching (just you and me) (Space for 3 people)Each option takes place over 6 weeks. We start at the foundation and build your marketing up from there. We'll cover brand, audience, messaging, content, strategy and more in our time together.I'd love to work with you and help you get Marketing Clarity™.https://lnkd.in/gH7X_STG#entrepreneurship #entrepreneur #smallbusiness #solopreneurs

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Looking to accelerate your professional journey? Shift your thinking from being just a coach or employee to being an entrepreneur. Even if you work for someone else, see yourself as the CEO of your own company. Understanding business fundamentals and skill sets is crucial to effectively use tools like social media and email campaigns. Without this understanding, it's difficult to succeed even with the latest technology. Develop an entrepreneurial mindset to propel your career forward.If you're looking to learn more about RGX and what we do, join one of our free webinars: 👉 https://lnkd.in/gpg5WfK

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As small businesses and entrepreneurs, we navigate through a sea of challenges every day. From gaining visibility in a crowded market to establishing trust with our audience, the journey is filled with hurdles.What if I told you that the solution to many of these challenges lies in one powerful tool - Public Speaking?Visibility Struggles? In a world buzzing with content, standing out is tough. Getting on stage puts you in the spotlight, giving your brand the visibility it deserves.Building Trust? People connect with people. Speaking allows you to share your passion, your why, and your values, building a deeper connection and trust with your audience.Networking?Every stage is a doorway to a community. Speaking engagements open up numerous networking opportunities with potential clients, partners, and mentors.Marketing Impact?Traditional marketing can only go so far. Speaking directly to an engaged audience can have a lasting impact, turning listeners into loyal customers.Sales Challenges?Personal connections can dramatically improve sales. When you share your story and solutions from the stage, you're not just selling; you're solving problems, making sales more natural and effective.Educating Your Market?Misunderstandings about what you offer can hinder growth. Use your speaking opportunities to educate your market about your products or services in a clear and compelling way.Inspiring Action?A well-delivered talk can inspire action like nothing else. Motivate your audience to take the next step, whether it's signing up for your newsletter, visiting your store, or trying out your service.Every challenge is an opportunity in disguise. Let's harness the power of speaking to transform these common hurdles into stepping stones for success. Have you added speaking to your to-do list?

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As a business leader you're the single, biggest marketing asset to your business. You know you need to be daring, and stand out,everyday.But, as leaders, we often believe our main role is to empower others, which means we spend too much of our time behind the scenes.And because of our position as a ‘professional,’ we hold back from revealing our true selves.So, then it doesn’t matter how big your passion is or how great your vision for making positive change, you can still struggle with breaking through with your message.And if you’re not getting your message to the world – you end up working way too hard and not reaching the goals you desire.Afterworking with 100s of coaches, consultants and entrepreneurs, theseare the 3most common things I see holding people (likeyou) back from using video to showcase their personal brand:❌ You’re concerned that if you’re making videos yourself you won’t look professional enough.❌ You’reoverwhelmedwith today’s technology andthe whole idea of making video feels daunting.❌ You’re maxed out with not enough time in the day to keep up with daily tasks, let alone reaching out and engaging new people.But what if…✅ You looked professional & at ease on video while sharing your passion and vision?✅ You introduced the best version of yourself to the kinds of people you’d really like to work with?✅ You shared a message that’s perpetual, that grows on its own and does your selling for you 24/7?✅ You hadmoretime to do the work you’re passionate about?I’ve seen too many entrepreneurs struggling because they’re spending too much time on marketing without getting the results they want, which is why I’ve developed the step-by-stepClients On Videocontent strategy that transforms your social media and email marketing into binge-worthy content that captures new clients & customers.Want to learn more? Leave a comment or shoot me a DM 😉

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