Krissy Veseth on LinkedIn: Attorney 2 - DOPL in Boise, Idaho, United States (2024)

🕵️♂️ Exposing the Reality of Legal Advertising Networks 🌐Hey LinkedIn community,A quick heads-up on the legal advertising scene! Turns out, a significant chunk of firms in the tort space posing as "advertising firms" are actually part of external advertising networks, not in-house operations like many of them claim.This discovery holds implications that law firms should weigh when choosing their advertising partners.Do you really want to work with a company that doesn’t run any of their own ads and has no control over copy and targeting?Curious to learn more or discuss how this might impact your firm? Let's connect and share insights.In the dynamic world of legal advertising, knowledge is key. Stay informed, stay ahead!#LegalAdvertising #TortSpace #AdNetworks #LegalInsights 🔍

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1/3 of potential clients vet attorneys before hiring them and 74% of those visitors are ready to take action as soon as they; 're online. Don't miss out on the action because your website misses the mark and doesn't make a good first impression. Follow these simple tips on the Lawsome blog and easily usher them in the door - > https://buff.ly/3lUa9T3 #lawyeradvice #LawFirm #attorneywebsite #lawfirmmarketing #marketingforattorneys #digitalmarketing #ppc #emailmarketing #newsletters #socialmediacontent #blogging #contentcreation #digitalmarketingagency #lawyersofinstagram #socialmediaplanning #contentmarketing #lawfirm #lawmarketing #estateplanning #estateplanninglawyer

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1/3 of potential clients vet attorneys before hiring them and 74% of those visitors are ready to take action as soon as they; 're online. Don't miss out on the action because your website misses the mark and doesn't make a good first impression. Follow these simple tips on the Lawsome blog and easily usher them in the door - > https://buff.ly/3lUa9T3 #lawyeradvice #LawFirm #attorneywebsite #lawfirmmarketing #marketingforattorneys #digitalmarketing #ppc #emailmarketing #newsletters #socialmediacontent #blogging #contentcreation #digitalmarketingagency #lawyersofinstagram #socialmediaplanning #contentmarketing #lawfirm #lawmarketing #estateplanning #estateplanninglawyer

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Introducing my new legal marketing strategy*: *no moles were harmed in the creation of this cartoon, nor do I advocate the whacking of moles. It's a metaphor. Or an analogy. I get them confused. Sort of like "affect" and "effect". I always have to google that. Anyway, the moles are unharmed. #NewYorkerCartoons #businesslaw #businesslawyer #businessattorney #corporatelawyer #corporatecounsel #corporateattorney #legalmarketing #marketingstrategy #WhackAMole

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Three stupid simple ways I’ve gotten attorneys at our law firm media exposure. Stupid simple tactics, but with a strategic approach. 1. Using the free tools out there that connect journalists to experts. I especially pay attention when cases that are relevant to our practice are in the “big news”. For example, Lizzo’s case where her employees are alleging harassment in the workplace. I keep my eyes peeled for journalist inquiries looking for employment lawyers to provide input into the case. 2. Following new legislation and the news bulletin for the relevant federal agencies. Whenever new legislation comes out that impacts employees or employers, I try and get a short blurb written and approved to get on our website. Once it is on our site, I write a more detailed release and send it to local media sources with a comment already provided. I then extend a call-to-action for any additional questions the news source may have. 3. I’ve asked. I communicate with reporters and editors at relevant, local media outlets, introduce myself, and inform them of the attorneys that are available to them should a story come up where they quickly need expert input. This usually comes back to me after several months, but so far, it has always worked. What happens is the outlet responds with a courteous “thank you, we’ll keep you in mind” and then… they do. A few months later they will reach out asking if an article they are working on is something where we can provide input, and sometimes it is and sometimes it isn’t, but either way, they know our firm is available and responsive for when we’re needed. ^^ All of these tactics require very little extra effort from me (by far, the most challenging and time-consuming piece is finding time on the attorney’s calendar) but have time and time again proved incredibly valuable. #legalmarketing #lawfirmmarketing #businessdevelopment

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Introducing the new face of Marketing Lawyers.We will be launching a brand-new identity and website in the coming months! 🚀🔍What’s In Store?- New case studies - Free guides and information- Free video explainers, insights & interviews🚀We’ll let you know when our new website launches so you can find out more about how we help law firms and lawyers achieve their goals.After working with over 100 law firms and legal clients across the world, we have a wealth of knowledge we want to share with the market. Watch this space for more information🔍 #marketing #lawyers #solicitors

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Perception is everything in the law world.From acquiring talent to attracting cases, it’s all about how you position yourself in the world so that you can get the results you seek.So how can you acquire a great reputation that nets all of these great things?Glad you asked.Watch this short video to find out how.#perseption #reputation #lawfirms #lawyers---Like my content? Don’t forget to hit the bell (🔔) and subscribe to get more. Are you a law firm looking to increase your billable hours and attract bigger clients without having to hire and train an internal marketing team to get you there? LawFirmBuilder is your solution: https://lnkd.in/gQNyc2rw

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This #Facebook ad appeared in my feed last week. It is indicative of a new trend in #employmentlaw #classaction litigation. Rather than an individual seeking legal counsel, on the basis of which litigation is commenced in the hope of #classcertification based on a pattern or practice OR a mass market radio, television or print media campaign to draw in additional plaintiffs, #socialmedia marketing is incredibly inexpensive and cost effective. Why could fraud inspectors or analysts be #wagehour plaintiffs? That's simple. The three main classifications for #exemptemployees are professional, managerial and administrative. To qualify for the #administrativeexemption, an employee must be paid on a minimum salaried basis for the performance of work related to management or general business operations AND the employee's primary duty must include the exercise of discretion and independent judgment regarding matters of significance.It's that third requirement that is frequently problematic. Do these employees have authority to make independent choices, free from direction or supervision? Can they formulate policies or commit the employer in matters with significant financial impact? Can they deviate from policies and procedures without prior approval? Certainly, an employer of the magnitude and financial wherewithal of an investment bank has the ability to pay a significant judgment in a wage/hour suit so it is a viable litigation target. The countervailing premise is that it is well able to mount a vigorous defense.The American Bar Association (#ABA) prohibits direct client solicitation but billboards, search engine optimization (#SEO), pay-per-click and social media advertising are permissible. The use of social media platforms as a means of client solicitation are in its infancy; we can expect increased usage of them going forward.#wagehourlaw #employmentlaw #classactions #attorneysolicitationMoish Eli Peltz Jacqueline Harounian, Esq. Gail Prudenti Gail Saul

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Most legal firm websites are awful.I've spent a decent amount of time looking at LOTS of them over the last 6 months.Here's what I found:- The most complex, hard-to-navigate menus- Stock imagery stuck in the 90's- Long and boring testimonial carousels (that no one is reading) - More long and boring copy throughout the whole website- 0 personality to be seen - All the logos plonked in random places - Awkward team headshots that look like they've been taken in an airport The smart legal firms out there will see this as an opportunity. An opportunity to stand out in a sea of 💩#legalfirm #legalfirms #solicitors #websitesupport

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Decades ago, the legal world was all in a tizzy because lawyers wanted to advertise like everyone else. The powers that be felt advertising was tawdry and beneath the profession. Fast forward. Lawyers can advertise. Today ,many have websites. Yet, as a former member of the Bar, I am at a loss, because many firms/practioners have contact forms on their website but never respond to inquires. If you're gonna ghost potential clients from the get go, don't have a contact form. Clearly, you don't know how to use it. Or your lazy, rude, arrogant, gutless, etc. I can assure that none of those characteristics appear in the definition of business development or customer service.

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